Courses > Storytelling in Business Course

Storytelling in Business

 

Actors are storytellers. Discover the power of storytelling and explore the creative techniques used by performers and theatre makers to hook your audience.

Storytelling is now the essential skill for anyone who needs to communicate effectively with customers, clients, leaders, or peers. This course will use practical exercises to ensure you can connect with your audience on an emotional and logical basis.

Highlights include:

  • The science of storytelling and how we are wired to receive and respond to stories.

  • The elements of storytelling such as plot, character, theme, conflict, language and how to create a compelling narrative.

  • How to identify storytelling opportunities when presenting.

  • Using these new skills within a business context and how to adapt them to suit a specific audience.

  • How to maximise the use of body and voice to deliver and sell a compelling narrative.

  • Tips and tools to use storytelling to captivate an audience and inspire them to act.